This initial design concept was developed to convey a more premium, higher–price point feel.
To position the product at a more accessible, opening price point, I applied a lighter color palette to create a more approachable look and feel.
Cyclone Handvac
Since this was Shark’s first cordless hand vacuum with two cyclones—designed to outperform the best-selling hand vac at the time—I aimed for a more technical, performance-focused look.