This custom mailer was sent to more than 20 influencers and editors, with each package tailored to the recipient to promote the launch of a new Shark cordless vacuum.

Shark is known for its maximalist approach to retail packaging. For this project, the CEO challenged the team to do the opposite: “Design me a package I’ve always told you not to make—something B&O inspired.” The result was a sleek, minimalist design.

For a Disney/Shark collaboration on the Shark WandVac cordless hand vacuum, I designed several Star Wars: The Force Awakens–themed packaging concepts that showcased design variation as well as budget-minded options. Disney selected the final designs to go to market, complete with coordinating inserts.

Since this was Shark’s first cordless hand vacuum with two cyclones—designed to outperform the best-selling hand vac at the time—I aimed for a more technical, performance-focused look.

As the dedicated creative supporting Shark’s Japan market prior to its global expansion,, I shaped the brand identity for early cordless vacuums—helping them connect with Japanese consumers through packaging that spoke to reliability, ease, and innovation.

In 2018, as Shark developed its second-generation cordless stick vacuum, the Head of Industrial Design asked me to create a concept package to help reinforce the new product’s ID and CMF.

I applied the same physical packaging structure from the Simba 2.0 concept, but for this product I aimed for a more contemporary, heavy-duty look—contrasting with the refined elegance of the Simba 2.0 design.

For Shark’s entry into the cordless stick vacuum market, I developed the EB1 packaging along with POP concepts and product branding for its battery technology.

In 2017, I developed mood boards and packaging concepts to define the positioning for three new SKUs—a corded upright, a corded stick, and a cordless stick. These designs marked my first move away from Shark’s traditional maximalist style, establishing distinct visual identities for each product.

The VP of Creative asked me to explore a new packaging concept for the Shark WandVac System. Built around the idea of speed and simplicity, we played with the notion that cleaning with this product could be done in a "snap".