A white soft-touch exterior paired with a bold black-and-white interior image and 180° clear window, created a striking reveal that reinforced the program’s tagline and ensured the product stood out.
The interior polystyrene tray was designed to include a party popper, revealed once the vacuum was removed. Recipients could then use the popper to create a confetti mess—demonstrating the product’s cleaning performance in a fun, interactive way.
In partnership with the Marketing and Industrial Design teams, I developed a series of presentation slides to help establish the product’s color strategy.